Brands offered ‘instant’ digital outdoor advertising plan
With an eye on retailers who have been given the green light to reopen, outdoor specialist Posterscope is launching a…
digital OOH
Data-driven digital outdoor drives effectiveness up 17%
Client marketers who embrace data-driven “contextually relevant messaging” in their digital out of home campaigns – which takes into account…
Guinness heads outdoor to home in on Six Nations fans
Guinness is exploiting its sponsorship of the Six Nations by encouraging rugby fans to neck more pints of the black…
Outdoor adspend poised to speed past $40bn in 2020
The inexorable rise of the outdoor ad industry looks set to propel the sector ahead of newspaper adspend, with the…
2019 Review of the Year: It’s world domination at last
As adland looks further and further into its navel to try to work out whether it actually has a future,…
New outdoor platform taps into ‘spending on the go’
Brand owners are being offered a new data-driven behavioural audience planning platform for their digital outdoor campaigns, in a move…
Google taps into data insight for summer outdoor blitz
Further proof that tech giants love nothing more than to splash the cash on traditional media to tell the world…
Lastminute.com outdoor push tackles Brexit travel fears
Lastminute.com is attempting to ensure that Brexit does not trigger a mass “staycation” by launching a major out of home…
Very hits the high street for Black Friday digital push
Online retailer Very.co.uk is aiming to cover all bases on Black Friday with a location-based, digital out of home campaign,…
Posterscope secures data deal to boost OOH insight
Outdoor specialist Posterscope has signed a partnership with consumer insights firm Huq Industries which the companies claim will give advertisers…