digital OOH Archives - Page 3 of 4

News February 13, 2020 2:24 pm

Guinness is exploiting its sponsorship of the Six Nations by encouraging rugby fans to neck more pints of the black…

News January 6, 2020 9:43 am

The inexorable rise of the outdoor ad industry looks set to propel the sector ahead of newspaper adspend, with the…

Indepth, News December 22, 2019 11:05 am

As adland looks further and further into its navel to try to work out whether it actually has a future,…

News December 12, 2019 12:27 pm

Brand owners are being offered a new data-driven behavioural audience planning platform for their digital outdoor campaigns, in a move…

News July 30, 2019 11:05 am

Further proof that tech giants love nothing more than to splash the cash on traditional media to tell the world…

News February 25, 2019 4:09 pm

Lastminute.com is attempting to ensure that Brexit does not trigger a mass “staycation” by launching a major out of home…

News November 22, 2018 2:13 pm

Online retailer Very.co.uk is aiming to cover all bases on Black Friday with a location-based, digital out of home campaign,…

News August 28, 2018 2:39 pm

Outdoor specialist Posterscope has signed a partnership with consumer insights firm Huq Industries which the companies claim will give advertisers…

News March 1, 2018 2:26 pm

Outdoor media specialist Posterscope is claiming to have boosted audience insight by fusing its proprietary consumer data platform with an…

News February 12, 2018 3:03 pm

Bitposter, the automated platform for trading out of home (OOH) media, has signed up Rakuten Marketing, Equimedia and Greenlight to…