Audi channels haute couture to highlight shared artistry
Audi is aiming to challenge the conventions of car advertising with its latest campaign, which transforms car parts into dressmaking…
digital OOH
Battersea goes Underground to promote rescue journeys
Battersea is launching a London Underground digital out-of-home takeover across three major London Elizabeth line stations – Bond Street, Tottenham…
How programmatic DOOH boosts independent agencies
Digital out-of-home (DOOH) advertising has historically been one of advertising’s most exclusive clubs, but where legacy relationships and red tape…
Nuii has Clapham Colossus licked as activity builds
Froneri-owned premium ice cream brand Nuii will be hoping for more British heatwaves this summer as it continues to ramp…
Royal Mail snubs posties for celeb-driven parcel TV blitz
Royal Mail has sacked the humble postie in favour of a gaggle of celebs for what it claims is its…
Privacy-friendly tools set to resuscitate programmatic
Programmatic advertising is set to shake off major issues around transparency, targeting and measurement which have plagued the discipline in…
Brands need ‘funnel vision’ to avoid consumer fatigue
Brand owners aiming to keep their digital marketing funnel flowing – from awareness and consideration to conversion – need to…
Global drafts in chief to drive data and adtech overhaul
Media and entertainment giant Global, whose business stretches from commercial radio to outdoor advertising, is aiming to bolster its data,…
Global boosts TfL poster offer in major data-driven push
Media and entertainment group Global has launched its new eight-year advertising contract with Transport for London by ushering in what…
Giant 3D screens bring New York Bakery bagels to life
Grupo Bimbo UK-owned New York Bakery Co is aiming to take its brand to another level with a 3D “anamorphic”…