Ikea family buys Ikea Family architect Quant Marketing
Ikano Group, the company which was spun off from Ikea in 1988 but is still owned by the family of…
analytics
Educate the educators to power DM industry, MPs told
The Government must do more to support the data-driven marketing industry by overhauling the education system so that the next…
Engine hires ex-Callcredit chief as Ping steps up at Fuel
Engine has hired former Callcredit marketing services boss Will Lowe to lead its data and analytics consultancy, Fuel, and promoted…
Why data analytics can provide that ROI ‘aha’ moment
In today’s market, organisations worldwide are under increasing pressure to work as efficiently and cost-effectively as possible, with departments looking…
Analytics is such a simple solution to Clintons troubles
It was recently reported that Clintons is considering a mass closure of up to 120 of its 393 stores, putting…
Brexit and Trump ‘forcing brands to reign in campaigns’
The success of Donald Trump and the Brexit victory may have sent huge swathes of the population into deep depression…
DunnHumby boss Hay exits 16 months after sale fiasco
DunnHumby global chief executive Simon Hay is leaving the business just over a year after Tesco’s “farcical” attempt to flog…
Love hurts: online dating fraudsters trouser £40m
Data analytics professionals might be highly sought after in the business world but their skills are also being used to…
Shoppers grab sex toys and undies to beat off blues
Those people who are plunged into deep despair today, the third working Monday of January, are more likely to trawl…
Content sharers ‘are nine times more likely to buy’
Brand owners are being urged to tap into online consumer sharing activities to identify and predict new customers, on the…