It was email marketing wot won it for Donald Trump
Anyone still wondering how rank outsider Donald Trump made it the White House to become the 45th US President is…
analytics
Brands urged to tap into online sharing this Xmas
While the marketing world waits with baited breath to see this year’s John Lewis’ Christmas ad, advertising is just the…
Parliamentary group aims to make big data prosper
While some MPs appear to have nothing better to do than demonise the direct marketing industry, a new cross-party Parliamentary group…
Carling toasts new Nielsen programmatic data deal
Brand owners are being offered the chance to tighten up their targeting through a new partnership between Nielsen, Sainsbury’s and…
Tech firms join forces for next gen mobile coupons
Mobile coupons may have been around a while but loyalty specialist Eagle Eye Technologies is claiming it has developed a…
UK bosses willing to pay 30% more for data skills
Developing a love of data and analytics might seem a turn off to the unitiated but they are now two of…
Leicester City’s triumph: it was the data wot won it
Leicester City’s Premier League triumph may have been branded one of the greatest achievements in sporting history but it has…
Exterion beefs up insight with new data partnership
Exterion Media, the company which recently retained the London Underground advertising business, is further strengthening its analytics capabilities by bringing…
Anaylin scoops major data task from CleanSpace
Drayson Technologies has appointed Anaylin – the digital and data consultancy set up by a trio of leading figures in…
Data strategies storm into global marketing teams
The DM industry has been predicting it for years and at last data-driven strategies are sweeping through global marketing departments…