Dentsu Aegis Network’s data-driven performance marketing agency Merkle is aiming for a major expansion in Scotland and the North by opening a dedicated hub in Edinburgh, which will serve clients in the region.
Merkle’s Marketing Solutions team is already established in the area and works with clients including Sainsbury’s Bank and RBS. The move will see Merkle Periscopix and Merkle Aquila supplement existing services to offer advanced analytics, customer strategy, CRM and loyalty, as well as SEO, pay-per-click, programmatic, digital analytics and paid social.
This is the first time that the Periscopix and Aquila teams have had a joint presence in the region.
Aquila will continue to provide standalone analytics services to clients, while Periscopix will provide performance media and customer experience services, alongside integrated solutions to Merkle’s wider client base.
The move is designed to tap into Edinburgh’s growing reputation as a global technology hub, and plans by Holyrood to make Scotland the “tech capital of Europe”. The city is experiencing exponential growth in the areas of data science, artificial intelligence and fintech, building upon its existing reputation as a major European financial centre.
Merkle EMEA president Michael Komasinski said: “Edinburgh is increasingly gaining recognition as a pioneering technology centre, not just in the UK but across Europe. In particular, ongoing government investment into the fintech and AI sectors mean that the city is experiencing an influx of capital and talent from across the region. Through this launch, we are not only consolidating our full suite of Merkle services in a Northern hub, but also providing our clients with extended UK and EMEA reach and flexibility.”
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