Asos fashions new top role in CRM leadership shake-up
Online fashion giant Asos has overhauled its marketing strategy with the creation of the new leadership role of head of CRM…
CRM
McDonald’s shake-up sees new head of CRM and loyalty
McDonald’s UK has overhauled its marketing operations to create the new role of head of CRM, loyalty, partnerships and social…
Selfridges unites digital, data and tech under new chief
Selfridges has appointed its first head of product and data in a new consolidated leadership role, combining oversight of digital…
Purple Square CX opens dedicated office in the Nordics
Purple Square CX is opening a dedicated Nordic presence to support clients and partners across Sweden, Denmark, Norway, Finland, Iceland…
Ex-Go Inspire chief Kyprianou reveals Purple Square role
Former Go Inspire managing director Dimitri Kyprianou has joined CRM and CX practice Purple Square as chief revenue officer, just…
River Island brings back top role to boost CRM and CX
River Island is aiming to build on its turnaround plan by reprising its customer director role as the retailer seeks…
Rapp joins Critical Mass as Omnicom revamp continues
Omnicom is continuing to shuffle its agency pack, with reports that Rapp is being merged into the Critical Mass network,…
Brands being blindsided by lack of clear vision for CRM
More than four in ten (41%) marketing leaders say their CRM platform does not fully meet organisational needs, yet it…
Samsung appoints agency for CRM transformation task
Samsung Electronics Europe is planning a major transformation of its CRM strategy across 16 European markets and has appointed Dentsu…
Formula E picks UK agency to steer major CRM strategy
Formula E, the world’s first all-electric international single-seater racing series, has hired a new agency to deepen fan-engagement and focus…