Salesforce surge proves still plenty of life in CRM yet
Suggestions that CRM would simply be a flash in the pan have once again been debunked after Salesforce revealed yet…
CRM
Renault dealers get behind the wheel to drive marketing
Renault UK is rolling out a new marketing platform to its dealerships which has not only ushered in “on brand”…
Five agencies battle for Great Western CRM business
Great Western Railway has shortlisted five agencies to pitch for its CRM and data-driven marketing account as part of a…
Majority of firms still can’t quantify CRM investments
The CRM software market might be booming – with Gartner recently claiming it was worth $48.2bn (£38bn) globally last year…
Cootes ditches Lida to take on top role at Digitas UK
Publicis-owned Digitas UK has completed the line-up of its new management team following last year’s top-level exodus, by appointing Lida’s…
Zoopla appoints Rapp UK to home in on CRM strategy
Online property giant Zoopla is planning to beef up its CRM programme with the appointment of Rapp UK to put…
Deloitte recruits Dave Harris for new in-house agency
Deloitte has appointed one of the industry’s most experienced chiefs – the former Lida, Wunderman, Draft FCB and Gyro executive…
TMW beats off all-comers to retain HSBC customer task
TMW Unlimited bosses can rest easy – for a few days at least – after HSBC has decided to extend…
Asos hunts for CRM agency just weeks after axing staff
Online fashion giant Asos is reportedly on the hunt for agency to handle a tranche of its CRM activity, just…
HSBC hauls in direct and digital shops for roster review
HSBC is running the slide-rule over its direct and digital agency roster as part of a statutory review which the…