Selfridges unites digital, data and tech under new chief
Selfridges has appointed its first head of product and data in a new consolidated leadership role, combining oversight of digital…
CRM
Purple Square CX opens dedicated office in the Nordics
Purple Square CX is opening a dedicated Nordic presence to support clients and partners across Sweden, Denmark, Norway, Finland, Iceland…
Ex-Go Inspire chief Kyprianou reveals Purple Square role
Former Go Inspire managing director Dimitri Kyprianou has joined CRM and CX practice Purple Square as chief revenue officer, just…
River Island brings back top role to boost CRM and CX
River Island is aiming to build on its turnaround plan by reprising its customer director role as the retailer seeks…
Rapp joins Critical Mass as Omnicom revamp continues
Omnicom is continuing to shuffle its agency pack, with reports that Rapp is being merged into the Critical Mass network,…
Brands being blindsided by lack of clear vision for CRM
More than four in ten (41%) marketing leaders say their CRM platform does not fully meet organisational needs, yet it…
Samsung appoints agency for CRM transformation task
Samsung Electronics Europe is planning a major transformation of its CRM strategy across 16 European markets and has appointed Dentsu…
Formula E picks UK agency to steer major CRM strategy
Formula E, the world’s first all-electric international single-seater racing series, has hired a new agency to deepen fan-engagement and focus…
Cheil UK hires ex-MSQ chief Nimmo to head new unit
Integrated digital marketing and advertising agency Cheil UK has brought in former MBAstack chief Nicola Nimmo to lead a new…
AJ Bell invests in new agency for CRM transformation
Online investment platform AJ Bell has appointed VML to drive its CRM transformation, delivering data-driven customer experiences with the aim…