Ethical retailer sees £700k boost from axing retargeting
Marketers who persist in using retargeting techniques – even though consumers hate to be chased around the Internet – need…
CRM
Ogilvy brings home the bacon with UK farming account
Ogilvy has been briefed to dig deep into its CRM and advertising experience to big up the work of the…
TMW Unlimited nets CRM for international trade dept
The Department for International Trade has appointed TMW Unlimited to run its CRM business as the Government department aims to…
Centrica set to pull the plug on Ogilvy after 12 years
Ogilvy is set to lose its hold on the British Gas CRM business – which it has held since 2007 –…
Shell pumps international fleet CRM business into Edit
Shell has handed the CRM account for its global fleet solutions business to Bath agency Edit following a competitive four-way…
Merkle targets UK growth with dedicated Northern hub
Dentsu Aegis Network’s data-driven performance marketing agency Merkle is aiming for a major expansion in Scotland and the North by…
Toyota seeks agency to handle digital and CRM activity
Toyota is understood to have kick-started a search for an agency to handle a digital marketing and customer relationship management…
RHS in digital transformation as membership blossoms
The Royal Horticultural Society is implementing a new digital membership scheme with the aim of boosting customer engagement among the…
Scotch & Soda raises glass to personalisation strategy
Fashion brand Scotch & Soda, favoured by the likes of Eddie Redmayne and Justin Timberlake, is hailing a five-fold incremental…
Iris buys major stake in WDMP to boost CRM division
Iris Worldwide has rekindled its relationship with WDMP by signing a deal to acquire a major stake in the independent…