River Island brings back top role to boost CRM and CX
River Island is aiming to build on its turnaround plan by reprising its customer director role as the retailer seeks…
CRM
Rapp joins Critical Mass as Omnicom revamp continues
Omnicom is continuing to shuffle its agency pack, with reports that Rapp is being merged into the Critical Mass network,…
Brands being blindsided by lack of clear vision for CRM
More than four in ten (41%) marketing leaders say their CRM platform does not fully meet organisational needs, yet it…
Samsung appoints agency for CRM transformation task
Samsung Electronics Europe is planning a major transformation of its CRM strategy across 16 European markets and has appointed Dentsu…
Formula E picks UK agency to steer major CRM strategy
Formula E, the world’s first all-electric international single-seater racing series, has hired a new agency to deepen fan-engagement and focus…
Cheil UK hires ex-MSQ chief Nimmo to head new unit
Integrated digital marketing and advertising agency Cheil UK has brought in former MBAstack chief Nicola Nimmo to lead a new…
AJ Bell invests in new agency for CRM transformation
Online investment platform AJ Bell has appointed VML to drive its CRM transformation, delivering data-driven customer experiences with the aim…
Canadian marketing agency group swoops for Armadillo
Bristol-based agency Armadillo, which has long given the major London agencies more than a run for their money, has been…
EasyJet onboards Armadillo for CRM strategy revamp
EasyJet has drafted in Bristol-based agency Armadillo as part of plans to enhance its CRM strategy, as the budget airline…
Samsung Gulf hires new UK CRM agency with Flourish
Samsung Gulf Electronics has appointed a UK agency as part of plans to build a more sophisticated, value-rich and relevant…