How to stop repeating the CRM mistakes of the past
In a post lockdown economy, businesses in every sector are adjusting to change. Staff turnover has reached unprecedented heights as…
CRM
Disparate systems turn the CRM dream into nightmare
The CRM dream of driving customer growth, business productivity and market differentiation appears to still be a long way off,…
Wunderman data strategy chief defects to Armadillo
Wunderman Thompson data strategy director Andrew Terry has become the latest agency professional to ditch the capital for the regions…
Precision Marketing boost as Omnicom scoops Philips
Omnicom’s Precision Marketing Group has emerged as one of the big winners in health tech and beauty giant Philips’ decision…
Sainsbury’s mulls review for combined marketing brief
Sainsbury’s is poised to launch a review of its digital and data-driven marketing account as part of a long-term aim…
Havas CX triumphs in VW pitch to land CRM account
Havas CX London has broken up one of the industry’s longest client-agency relationships after scooping the joint Volkswagen Group UK…
Co-op hires BBC chief to lead data ‘centre of excellence’
The Co-op has turned to the broadcast industry to appoint a new head of CRM and customer experience, bringing in…
Dixon launches investment business Salocin Capital
Former Blueberry Wave chief executive Nick Dixon has unveiled his latest venture, just days after stepping down from his role…
Five agencies to fight it out for Waitrose CRM business
Waitrose has lined up five agencies – MSQ, MRM McCann, Rapp, TMW Unlimited and M&C Saatchi (formerly Lida) – to…
Agencies on alert over O2 and Virgin Media mega deal
The proposed merger of O2 and Virgin Media – set to be announced later this week – is likely to…