Co-op hires BBC chief to lead data ‘centre of excellence’
The Co-op has turned to the broadcast industry to appoint a new head of CRM and customer experience, bringing in…
CRM
Dixon launches investment business Salocin Capital
Former Blueberry Wave chief executive Nick Dixon has unveiled his latest venture, just days after stepping down from his role…
Five agencies to fight it out for Waitrose CRM business
Waitrose has lined up five agencies – MSQ, MRM McCann, Rapp, TMW Unlimited and M&C Saatchi (formerly Lida) – to…
Agencies on alert over O2 and Virgin Media mega deal
The proposed merger of O2 and Virgin Media – set to be announced later this week – is likely to…
Salesforce surge proves still plenty of life in CRM yet
Suggestions that CRM would simply be a flash in the pan have once again been debunked after Salesforce revealed yet…
Renault dealers get behind the wheel to drive marketing
Renault UK is rolling out a new marketing platform to its dealerships which has not only ushered in “on brand”…
Five agencies battle for Great Western CRM business
Great Western Railway has shortlisted five agencies to pitch for its CRM and data-driven marketing account as part of a…
Majority of firms still can’t quantify CRM investments
The CRM software market might be booming – with Gartner recently claiming it was worth $48.2bn (£38bn) globally last year…
Cootes ditches Lida to take on top role at Digitas UK
Publicis-owned Digitas UK has completed the line-up of its new management team following last year’s top-level exodus, by appointing Lida’s…
Zoopla appoints Rapp UK to home in on CRM strategy
Online property giant Zoopla is planning to beef up its CRM programme with the appointment of Rapp UK to put…