Diageo unveils Bell’s spring push
Diageo is launching a spring campaign for Bell’s Blended Scotch Whisky in a bid to increase consumer loyalty and build…
CRM
‘Biggest ever push’ for Xperia
Sony Ericsson is planning its “biggest marketing campaign ever” to back the Xperia Play phone, which launches on March 31….
Wickes CRM win for Partners
DIY chain Wickes has hired Engine Group’s Partners Andrews Aldridge to handle its CRM business, in the same week as…
SFW lands electrical CRM brief
World leading distributor of electronic, electrical and industrial supplier RS Components has appointed Stephens Francis Whitson to develop its customer…
Gyro lands £4m Heathrow Express
Heathrow Express has consolidated its £4m global agency roster into GyroHSR, which will handle creative, digital, and CRM for the…
Are you getting the right feedback?
Whenever companies engage with customers there is the potential to affect satisfaction levels, positively or negatively. Arguably this is especially…
Spicer takes Pulse Group top job
Former EHS Brann group managing director Mike Spicer has been appointed chief executive of independent marketing communications agency Pulse Group….
East Coast pushes train over plane
East Coast railway is urging business travellers to ditch the plane and try the train in a major direct marketing…