SFW lands electrical CRM brief

World leading distributor of electronic, electrical and industrial supplier RS Components has appointed Stephens Francis Whitson to develop its customer marketing strategy.
Owned by FTSE 250 company Electrocomponents, RS markets products from many of the world’s leading electronics brands such as Panasonic and Texas Instruments. It has over 1.6 million customers and offers 450,000 products.
SFW will work with the data and insight team to develop RS’s customer database segmentation and campaign strategies, as well as reinvigorate the creative approach.
Ben Stephens, managing partner at SFW (pictured), said: “This is a fantastic opportunity to work with a great service brand, and we’re really looking forward to helping them address some of the business challenges they face.”
Guy Magrath, marketing director at RS Components, said: “With increasing competition on price, encouraging our customers to choose RS every time is critical to our business. We are delighted to be working with SFW to help focus our efforts towards achieving this. SFW demonstrated an in-depth understanding of our business issues and we are very much looking forward to working with them.”

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