The review involved 13 agencies, which were initially given a one line brief ‘Deliver a creative solution which will drive increased revenues for a one and three year period’. The aim was to give the agencies the creative freedom to ultimately find a unique and strategic positioning for Heathrow Express.
The global account will be headed up by GyroHSR’s chief operating officer, Richard Perry, who said: “Working with a globally recognised brand such as Heathrow Express to ignite its already well-established international reputation is exactly the type of challenge we love.”
Paul Brindley, Heathrow Express commercial director, said: “After a thorough selection process we have chosen GyroHSR to help build brand awareness, support our sales objectives and to help continue driving high levels of international traffic to heathrowexpress.com.
“Our targets for growth are both aggressive and ambitious but follow a highly successful year, where our brand out-performed our competitors and the market in general. Strategically our focus will be to increase penetration in market sectors where we expect growth and continue our plan to enhance how we engage with our customers.”
Gyro will begin working with Heathrow Express this month.
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