Purple signs up AGA and WWF

The Purple Agency has signed up AGA and WWF-UK to the new version of its online data management tool, DATA360, which enables users to clean, profile, and purchase prospect data online.
As well as being able to clean and profile, DATA360 also offers a range of additional resources, from case studies to advice on data protection issues. Purple is also promoting the scheme to re-sellers such as agencies, mailing houses and brokers who wish to enhance their client offering.
The company is also planning to develop the service Launch services will be aligned to manage consumer data, with business to business services under development and available later this year.
WWF-UK head of database services Michelle Woodward commented: “DATA360 gives us the freedom to manage our own data quickly and efficiently. As well as being a very easy online tool to use, ultimately it helps to ensure that our communications reach the right target, to support a greater return on investment for our marketing activities.”
Purple Agency data services director Andrew Woodger said: “We’ve taken the original DATA360, which let customers simply clean their data online, and are expanding it to deliver a whole raft of data management, enhancement and targeting tools. It’s easy and simple to use, and you only pay for those services which you select. We believe it’s now the premier online data management tool in the business.”
The Purple Agency is an integrated marketing agency providing data driven, multi-channel communications and part of Adare International. Clients include White Stuff, Flight Centre, Fitness First, Moneygram International, MSD, Legal & General and IBM.

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