Industry joins forces to fight bias in adtech systems
Top brands and agencies have made a commitment to combat unfairness in marketing campaigns, which in many cases is being…
IBM
IBM launches volley of AI features for Wimbledon fans
Like it or loathe it, IBM is now just as much a part of the Wimbledon Tennis Championships as strawberries…
Forget brand power; data privacy is the defining factor
Gone are the days when brand was king; consumers say they are now more likely to accept an inferior product…
IBM gives clients complete control with GDPR overhaul
IBM is attempting to answer one of the great conundrums of modern day data-driven marketers by actually telling its clients…
Webgains claims online ad AI first with IBM Watson deal
International affiliate marketing network Webgains claims to be the first performance marketing agency to partner with IBM Watson, as it…
Technology plays to the centre court at Wimbledon
The last week of June is looming and the strawberries are ripening, so it can mean only one thing; Wimbledon…
Purple signs up AGA and WWF
The Purple Agency has signed up AGA and WWF-UK to the new version of its online data management tool, DATA360,…