Adspend to slow even if the UK secures Brexit deal
UK advertising spend is forecast to slow this year to 4.6%, with challenging times for direct mail and TV and…
digital
Accenture takes pole position on BMW and Mini digital
Just days after landing the Radisson Hotel Group’s customer experience account, Accenture Interactive has strengthen its grip on the BMW…
Radisson books in Accenture for data-driven strategy
Radisson Hotel Group has appointed Accenture Interactive as its global experience agency in an effort to increase the digital presence…
Government goes limp on deadline for porn site ID check
The Government has made a hasty withdrawal from imposing age-verification checks for adult websites, just two weeks before they were…
New Virgin Holidays chief Kirby flags up loyalty drive
Virgin Holidays’ new marketing and customer experience director Amber Kirby has pledged to put customer loyalty and digital experience at…
Divine intervention to boost Government digital strategy
Rural communities could soon be thanking the Almighty for improved digital connectivity following a pact between the Government and the…
CACI lands Scottish Census digital overhaul contract
CACI might be facing a reduced role in gathering the UK Census, as the Office of National Statistics investigates new…
Used car giant brings in Shop Direct digital supremo
BCA, which claims to be the UK and Europe’s largest used vehicle marketplace, has appointed former Shop Direct group customer…
Finance firms told to embrace open banking data or die
Financial services companies which do not wake up to the open banking revolution could face a long and painful death…
Voice assistants to take over most interaction by 2021
Voice assistants such as Amazon Alexa and Google Assistant will become a dominant mode of consumer interaction over the next…