Stop the navel gazing and just get on with the work
The decision by the US Direct Marketing Association to dump the word ‘direct’ from its moniker and replace it with…
CRM
Vodafone grovels as CRM cock-up sparks £4.6m fine
Vodafone has offered its “profound apologies” to customers after being whacked with a £4.6m for “sustained breaches of consumer protection…
Customisation efforts hit by consumer indifference
With brands investing millions of pounds in customisation, you may think that consumers would be gagging to get personalised messages;…
CRM gaffe wipes out £54m from Vodafone profits
Vodafone UK has admitted that a botched migration of customer data into a new Siebel CRM system has led to…
Matt Button quits M&S for top CRM role at Gumtree
Matt Button, the former head of CRM at HMV and Lexus GB, has left Marks & Spencer to join Gumtree…
David Lloyd Leisure gets in shape for CRM overhaul
David Lloyd Leisure is planning to ramp up its CRM strategy to help boost member retention rates as well as…
CRM chiefs set for bumper year with 26% pay rise
Marketers looking to secure a bumper pay rise take note: people with CRM skills are going to see a 26% hike in…
Specsavers builds global platform for CRM boost
Specsavers has implemented a global platform which links its customers’ vision and hearing data with the retail and marketing side…
Diageo unveils Bell’s spring push
Diageo is launching a spring campaign for Bell’s Blended Scotch Whisky in a bid to increase consumer loyalty and build…
‘Biggest ever push’ for Xperia
Sony Ericsson is planning its “biggest marketing campaign ever” to back the Xperia Play phone, which launches on March 31….