Marketers looking to secure a bumper pay rise take note: people with CRM skills are going to see a 26% hike in salary, according to a new study, which suggests even junior marketing professionals can expect an average increase of 7% compared to 2015.
The results of the Robert Walters Salary Survey show that as business confidence grows, employers are particularly keen to recruit marketing professionals in roles related to winning new business, driving salaries up as firms compete to secure top talent.
Among junior salaries, so-called “bid executive” roles will pay 14% more on average than last year while CRM salaries will rise by 26% as employers look to attract top talent in roles critical to attracting new business.
At director level, salaries are also set to see healthy growth in areas relating to strategic marketing review as employers look to make high level changes to adapt to a post-recession economy. Marketing analyst salaries at director level are set to increase by 13% compared to 2015 while bid and business development director roles will rise by 9% and 7% respectively.
Ed Glover, associate director for marketing recruitment at Robert Walters, said: “The fact that we are seeing salaries increase in these areas is particularly encouraging. Employers are competing to secure top talent to fill permanent vacancies in roles directly relating to winning and retaining new business, indicating a high level of confidence for the year ahead.”
“With recruitment at the junior level falling low during the recession years employers are now looking to invest in talent long term, attracting top candidates for entry level roles with the aim of long term career development.”
“At the junior level, employers are particularly keen to attract professionals with a mix of traditional and digital marketing skills, as working with online and social media platforms becomes an increasingly central aspect of marketing strategy.”
“Businesses are keen to expand, and they are acutely aware that the economic outlook in 2016 will require them to adapt strategies to secure new business in a buoyant but potentially fluctuating economy.”
