Three simple steps to kick start a CRM programme
With the cost of CRM technology coming down and an increase in both the flow of consumer data and the…
CRM
Poor marketing sees finance firms ‘miss out on billions’
UK financial services brands could attract billions of pounds in extra income by making better use of marketing data, technology…
Nissan ties with Renault F1 for ‘test drive’ promotion
Infiniti, the luxury vehicle division of Japanese automaker Nissan, is launching a summer campaign through TMW Unlimited, which will offer…
Wunderman scoops Samsung pan-Euro CRM account
Wunderman has been appointed to lead Samsung Electronics’ CRM and loyalty marketing activity across Europe, beating off competition from DigitasLBi…
Guardian hands insider first chief customer officer role
Guardian News & Media has appointed its first chief customer officer, handing the role to vice president for platforms and…
Agencies under threat as brands take control of CRM
Brand owners are increasingly ditching their reliance on agencies to manage their customer data and CRM strategies – and are…
Anheuser faces $600m SAP lawsuit over business data
Anheuser-Busch InBev, the company behind Stella Artois, Budweiser and Hoegaarden, is facing a $600m (£466m) lawsuit from German tech giant…
Charities plan CRM overhaul as data crackdown looms
Nearly 40% of charities are planning to review their CRM systems amid fears that they will fail to comply with…
Proximity scoops strategy brief in Virgin CRM overhaul
Virgin Atlantic and Virgin Holidays have appointed Proximity London to handle a combined CRM strategy brief as part of a…
Apple launches global CRM shake-up to boost revenues
Apple may still be the world’s most valuable technology company, but with competitors breathing down its neck it is understood…