Infiniti, the luxury vehicle division of Japanese automaker Nissan, is launching a summer campaign through TMW Unlimited, which will offer consumers the opportunity to ride in a Renault Sport Formula One Team car.
The work breaks this week and runs across five key European markets – Italy, France, Germany, Switzerland and UK – until September 26. TMW Unlimited will be responsible for all CRM, web and social media activity of the promotion.
TMW Unlimited will use fresh F1 content from the regional events to support the core promotion. A 50-second video showing cars racing at speed, using hybrid technology, highlights the superior performance of the vehicles as well as the human feat of engineering behind it. This will be shown on digital channels and is set to a fast-paced soundtrack.
It is claimed that Infiniti has serious credentials in the realm of automotive technology, performance and engineering. As technical partner of the Renault Sport Formula One Team, Infiniti has co-developed an integral piece of performance technology in its F1 car – the hybrid ERS system.
As part of this relationship, the brand is offering a series of exclusive F1-related events to customers this year. This includes regional activity in the UK, with the chance to visit the Renault Sport Formula One Technical Centre on race days to watch the Grand Prix by video link-up, and visits to the factory in France where the Renault Sport Formula One Team engine is made.
This will culminate into the “Ultimate Test Drive” competition – an opportunity to drive a Renault Sport Formula One Team car on track.
The winner and a guest will receive flights to the South of France, local accommodation, exclusive F1 driving sessions, and a passenger ride in an official Renault Sport Formula One Car, as well as a debrief and data analysis with the Renault Sport Formula One Team engineers.
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