Aston Martin F1 team revs up fan engagement platform
The Aston Martin Cognizant Formula One Team, which marked the return of the Aston Martin brand to Grand Prix racing…
Formula 1
OgilvyOne nets brief to steer F1 global CRM programme
Formula One is ramping up its strategy to get closer to its estimated 500 million-strong fanbase – and attract new…
Nissan ties with Renault F1 for ‘test drive’ promotion
Infiniti, the luxury vehicle division of Japanese automaker Nissan, is launching a summer campaign through TMW Unlimited, which will offer…
Formula 1 recruits Virgin Media chief to drive marketing
Formula One is continuing to rev up its marketing operations with the appointment of Virgin Media head of advertising and…
Formula 1 picks first digital chief to target 500m fans
Formula One is aiming to tap into its estimated 500 million-strong global fanbase by appointing its first global head of digital…