Epsilon has drafted in former OgilvyOne chief Nigel Howlett to succeed Dave Allen as international managing director, tasked with leading the data-driven marketing group’s global expansion drive.
It is not clear how the appointment will affect Howlett’s non-executive director roles – including Cyance, where he is chairman – in which he provides advisory services to a range of businesses.
Howlett started his career at WWAV Computing (now Rapp) in the late Eighties, joining Ogilvy & Mather Direct in 1991 as managing director of its O&M Dataconsult business. He eventually became chairman and chief executive of OgilvyOne Worldwide in London, where he was also a member of the global executive team.
He left Ogilvy in 2008 and spent six years at become president international at IRI Worldwide, a global business insight and big data analytics company.
At Epsilon, he will be responsible for driving global expansion, leading strategy and overseeing day-to-day business operations throughout the EMEA and APAC regions, including Australia, China, India, Japan, Singapore, the United Kingdom, Ireland, Germany, France and Spain.
Epsilon clients include Dell, Google, Jaguar Land Rover, Kellogg and Johnson & Johnson.
Dave Allen left Epsilon in December 2015, just eight months after joining the business from Privacy Star. Prior to that he had been at Acxiom for 11 years.
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