Publicis acquires Lotame to supercharge data operations
Publicis Groupe has struck a major deal to acquire independent global data, identity and technology specialist Lotame and plans to…
Epsilon
Disgruntled consumers fuel fears over Google changes
Fresh evidence has emerged about the threat of major “signal loss” when Google lets Chrome users adjust privacy settings to eliminate…
John Lewis boosts retail media with Epsilon partnership
John Lewis has signed a major deal with Publicis-owned data and tech specialist Epsilon to launch a suite of new…
‘Be loved not needed, for personalisation to hit home’
Marketers seeking the seemingly elusive holy grail of personalisation have been urged to wake up to the fact that it…
Publicis €300m AI spend to make all staff data experts
Publicis has outlined its strategy to become the industry’s first “AI-powered intelligent system” with plans to invest €300m over the…
Birds Eye launch client for ITVX tool powered by Epsilon
ITV is bolstering its data-driven addressable advertising on the ITVX platform through a partnership with Publicis Media which it is…
Publicis eyes data and digital firms as M&A pays off
Publicis Groupe says it is looking for more bolt-on acquisitions after hailing the growth of its digital and data-driven businesses…
Zenith triumphs again with Lloyds Banking Group win
Zenith has made it two wins in a week, just hours after landing the combined ZPG business, it has scooped…
Epsilon fingered in US lawsuit over selling scam data
The former owner of data-driven marketing giant Epsilon has been forced to cough up $150m (£110m) in an effort to avoid…
Epsilon shields Publicis from worst excesses of outbreak
Publicis Groupe has hailed the performance of data-driven marketing division Epsilon for providing a major buffer against the Covid-19 pandemic,…