Confused.com offers intent data to non-finance brands
Confused.com has jumped into bed with Epsilon for a new offsite media platform, which enables advertisers to target its comparison-shopping…
Epsilon
Advertisers offered greater control over retail media ads
Brand owners are being offered the chance to create easier storytelling on retail media sites and boost campaign measurement, while…
Publicis and Microsoft plot business-wide AI solution
Publicis Groupe and Microsoft are expanding their strategic partnership to build an AI-powered solution that they claim will not only…
Publicis acquires Lotame to supercharge data operations
Publicis Groupe has struck a major deal to acquire independent global data, identity and technology specialist Lotame and plans to…
Disgruntled consumers fuel fears over Google changes
Fresh evidence has emerged about the threat of major “signal loss” when Google lets Chrome users adjust privacy settings to eliminate…
John Lewis boosts retail media with Epsilon partnership
John Lewis has signed a major deal with Publicis-owned data and tech specialist Epsilon to launch a suite of new…
‘Be loved not needed, for personalisation to hit home’
Marketers seeking the seemingly elusive holy grail of personalisation have been urged to wake up to the fact that it…
Publicis €300m AI spend to make all staff data experts
Publicis has outlined its strategy to become the industry’s first “AI-powered intelligent system” with plans to invest €300m over the…
Birds Eye launch client for ITVX tool powered by Epsilon
ITV is bolstering its data-driven addressable advertising on the ITVX platform through a partnership with Publicis Media which it is…
Publicis eyes data and digital firms as M&A pays off
Publicis Groupe says it is looking for more bolt-on acquisitions after hailing the growth of its digital and data-driven businesses…