Publicis appoints Daimler chief to boost ‘Power of One’
Publicis Groupe is beefing up its “Power of One” data-driven marketing model by poaching one of its senior clients at…
Epsilon
Epsilon powers Publicis ‘money back guarantee’ service
Publicis Group is launching a new service through Epsilon which offers brand owners a full refund of their fees and…
Epsilon flexes data muscle as Publicis retains Novartis
Publicis Group’s $3.95bn (£3.1bn) acquisition of Epsilon – claimed to provide clients with “data capabilities that are second to none”…
Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally agreed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
Publicis eyes $5bn Epsilon as data gold rush continues
The data-driven marketing industry is set for yet another mega deal, following confirmation that Publicis is considering a bid for…
Epsilon recruits Rapp chief to spearhead Dell account
Data-driven marketing giant Epsilon has strengthened its senior management team by poaching Rapp new business director Nick Corkill to head…
Epsilon hires Nigel Howlett to lead international growth
Epsilon has drafted in former OgilvyOne chief Nigel Howlett to succeed Dave Allen as international managing director, tasked with leading…
Fiddes ditches Epsilon for top role at Havas Middle East
Epsilon European creative director Mark Fiddes has quit the data-driven marketing giant after just over a year to return to…
Dave Allen steps down from top Epsilon global role
Epsilon international managing director Dave Allen is understood to have resigned from the company, just eight months after joining to…
Epsilon recruits former Acxiom chief Dave Allen
Epsilon has drafted in former Acxiom European chief Dave Allen as international managing director as the US company continues to…