Epsilon has drafted in former Acxiom European chief Dave Allen as international managing director as the US company continues to beef up its senior team to lead an international expansion drive.
His appointment follows the recruitment of Mark Fiddes to the new role of executive creative director for the EMEA region.
Allen joins from PrivacyStar, where he launched the company across European markets. But he is perhaps best known for his time at Acxiom, where he worked for 11 years. Having held senior roles in the US, he was parachuted in to head up the data company’s international growth from its London HQ.
Reporting to Epsilon global client officer Cathy Lang, Allen will be based at the firm’s Teddington office in the UK.
He will be responsible for driving global expansion, leading strategy and overseeing day-to-day business operations throughout the EMEA and APAC regions, including Australia, China, India, Japan, Singapore, the United Kingdom, Ireland, Germany, France and Spain.
In addition, his global team will also spearhead client management, delivering data-driven marketing solutions to large global brands such as Dell, Google, Jaguar Land Rover and Johnson & Johnson.
Lang said: “I’m excited to have David on the Epsilon team to run our international operations as we continue to grow and expand overseas and support multinational brands in their effort to engage with consumers in a truly personalised manner.
“With over 30 years’ global experience, including leadership roles across Europe, the US and the Middle East, his strategic vision, creativity and drive will enable our associates and our clients to achieve success.”
Allen, who has also worked at IBM, The Computing Group, Navigant and MarketingStar, added: “CMOs are increasingly tasked with meeting the needs of the global consumer, by connecting on an emotional level, at scale. This requires a partner that can bring together the tools, strategy, insights and ideas to engage in a personalised way in the moments that matter.
“Epsilon has a proven track record of not only understanding consumers better than anyone else, but delivering innovative technology, great ideas and, most important to clients, meaningful results. I am thrilled to help the company continue to grow and transform this exciting industry.”
Epsilon drafts in Mark Fiddes to lead agency assault