99% of brands plan martech overhaul in the year ahead
Businesses might have already invested billions in their martech systems but nearly all (99%) are planning to make changes to…
Acxiom
IPG taps into Acxiom for ‘mass personalisation’ platform
Interpublic Group has overhauled its data-driven marketing operation by launching a new platform designed to break up data silos and…
Acxiom signs deal with loyalty firm behind KFC Rewards
IPG-owned data and insight giant Acxiom has become the first company in Europe to strike a partnership deal with Antavo,…
Acxiom unveils another tool for post-cookie marketing
Acxiom is bolstering its efforts to step into the breach created by the demise of third party cookies, with a…
IPG picks Huge chief to lead Acxiom in the EMEA region
IPG-owned data and insight giant Acxiom has drafted in a new regional leader for EMEA, handing the role to group…
IPG unites Adobe and Acxiom for AI marketing platform
Many of the world’s top brands, including General Motors, Johnson & Johnson, LOréal, Microsoft and Unilever, will be able to…
Acxiom caught in bust-up over illegal data trading
IPG-owned data giant Acxiom has been caught up in a major breach of GDPR by selling the personal data of…
Havas and IPG unveil ad tools to replace cookie tracking
Agency groups are vying for a slice of the post-cookie market, with both Havas and IPG-owned businesses launching new platforms…
Acxiom launches marketers’ blueprint for AI-driven CX
Brands still wrestling with the rise of AI-powered marketing are being offered a helping hand with launch of a new report which…
Most crave data and analytics; few use them for CX
First the good news: nearly nine out of ten (87%) of companies think using data and analytics will be a…