Havas and IPG unveil ad tools to replace cookie tracking
Agency groups are vying for a slice of the post-cookie market, with both Havas and IPG-owned businesses launching new platforms…
Acxiom
Acxiom launches marketers’ blueprint for AI-driven CX
Brands still wrestling with the rise of AI-powered marketing are being offered a helping hand with launch of a new report which…
Most crave data and analytics; few use them for CX
First the good news: nearly nine out of ten (87%) of companies think using data and analytics will be a…
Acxiom ratchets up attack on ‘clean room’ data market
IPG-owned data giant Acxiom is bolstering its services to target the so-called “clean room” data market, as the battle rages to…
Acxiom joins forces for launch of Media Data Platform
IPG-owned data company Acxiom has joined forces with Treasure Data and Kinesso to launch a platform that will overlay brands’ first-party…
Heathrow first aboard as Acxiom signs Salesforce deal
Acxiom has created a dedicated, global Salesforce practice, which it claims will provide high-performing marketing solutions by bringing its data…
Young driving growing acceptance of the data exchange
The youth of today are driving a major change in how the UK as a whole feels about companies handling…
Customers will share data but don’t rest on your laurels
Consumers around the world are finally coming to terms with the fact that the exchange of personal data is essential…
Inhousing set to rise but brands admit they need help
The march to take media capabilities inhouse looks set to turn into a stampede, with nearly half of all marketing…
South Western picks Acxiom and Tealium to build SCV
IPG-owned Acxiom has joined forces with data management specialist Tealium to enable South Western Railway to improve the targeting and…