‘Biggest ever push’ for Xperia

Sony Ericsson is planning its “biggest marketing campaign ever” to back the Xperia Play phone, which launches on March 31….


Sony Ericsson revamps top team

Sony Ericsson has overhauled its senior marketing team as part of plans to build a strong market share in the…

acxiom secures $310m big data deal

Acxiom hires European CIO

Acxiom, the interactive marketing services company, has hired former Pearson and NatWest IT executive Lester Pulsford as European chief information…

acxiom secures $310m big data deal

Sony Ericsson calls in Acxiom

Sony Ericsson Mobile Communications has appointed Acxiom to boost its customer engagement strategy, as part of a global deal to…