Acxiom brand lives on as IPG completes £2.3bn deal
Interpublic Group has finally completed the $2.3bn (£1.7bn) acquisition of Acxiom’s Marketing Solutions business and has confirmed it will operate…
Acxiom
Omnicom links LiveRamp and Experian for data platform
Just days after IPG bought Acxiom, rival Omnicom Group is aiming to prove its own data-driven credentials with the launch…
Neil Matthews quits Sony for new privacy consultancy
Sony privacy chief Neil Matthews – the former global marketing data protection and privacy manager at Dell and head of…
IPG grabs Acxiom marketing unit in $2.3bn mega deal
IPG, the marketing services group behind McCann Worldwide, Lowe and FCB, has swooped on Acxiom’s marketing services business, shelling out…
Major groups line up bids for $1.8bn Acxiom sell-off
The major marketing groups – including Interpublic and Dentsu – are putting the finishing touches to huge bids after it…
Privacy International probes ‘hidden’ Acxiom practices
Only weeks after being rocked by the loss of a lucrative third-party data contract with Facebook, Acxiom is facing further…
GDPR ‘making consumers more confident over data’
Brands may be bracing themselves for the fall-out from the Cambridge Analytica data scandal but, according to new research carried…
DMA demands answers over threat to third-party data
The DMA is calling on the Information Commissioner’s Office to provide urgent guidance on how third-party data will be affected…
Acxiom faces $25m hit from loss of Facebook data deal
Acxiom has admitted that Facebook’s decision to scrap third-party data deals could cost the company up to $25m (£18m), amid…
Segmentation techniques have changed, how about you?
The major changes in consumer behaviour, driven by the increasing influence of new technology, continue to precipitate a massive shift…