Acxiom


Sony-Ericsson-Xperia-Play4

‘Biggest ever push’ for Xperia

Sony Ericsson is planning its “biggest marketing campaign ever” to back the Xperia Play phone, which launches on March 31….


xperia-play-gaming

Sony Ericsson revamps top team

Sony Ericsson has overhauled its senior marketing team as part of plans to build a strong market share in the…



acxiom secures $310m big data deal

Acxiom hires European CIO

Acxiom, the interactive marketing services company, has hired former Pearson and NatWest IT executive Lester Pulsford as European chief information…


acxiom secures $310m big data deal

Sony Ericsson calls in Acxiom

Sony Ericsson Mobile Communications has appointed Acxiom to boost its customer engagement strategy, as part of a global deal to…