Facebook tears up data deals with Acxiom and Experian
Facebook is to pull the plug on third-party data partnerships – including lucrative deals with Acxiom, Experian and Epsilon –…
Acxiom
Acxiom drafts in new partner for GDPR compliance drive
Acxiom is beefing up its services to assist companies in their efforts to achieve GDPR compliance before the May 2018…
IPG Mediabrands brings in Acxiom to bolster insight
Interpublic-owned IPG Mediabrands has signed a global deal with Acxiom to further strengthen its data and analytics capabilities, in a…
LiveRamp makes senior hires as UK growth continues
Acxiom-owned LiveRamp has made two senior UK appointments following what it claims has been dramatic growth in demand for its…
Sky data chief McCarthy joins Signal as EMEA boss
Sky’s head of data partnerships, Nick McCarthy, is leaving the company after six years to join US cross-channel marketing technology…
Acxiom is first major player to offer Privacy Shield
Acxiom is claiming to have got one over on its rivals by announcing it has become the first major data company…
Ex-Acxiom boss Morgan sees car dealer plan hit wall
Fresh evidence has emerged that life after direct marketing can be a car crash with reports that the wheels have…
Acxiom flogs off specialist email unit in $50m deal
Acxiom has sold off its specialist email services unit, Acxiom Impact, to the data-driven marketing technology group which recently completed a…
Acxiom Euro boss Ian James quits for Verve Mobile
Acxiom European managing director and general vice-president Ian James has left the business just two years after taking up the…
Acxiom rolls out LiveRamp service in UK and France
Acxiom-owned LiveRamp is finally launching its so-called “data onboarding” service in the UK and France to meet what it claims…