Acxiom European managing director and general vice-president Ian James has left the business just two years after taking up the role to join location-based mobile marketing platform Verve Mobile.
James joined Acxiom in June 2014 from Starcom MediaVest Group, where he was chief digital officer for the EMEA region. He was responsible for all of Acxiom’s European operations, including the roll out of its big data solution, the Audience Operating System (AOS), to the region.
His previous roles include global head of digital at Bacardi, vice president of Aegis Media Global and group strategy director and MD at Chrysalis Mobile.
At Verve, he will be reunited with his former boss, Acxiom chief revenue officer Nada Stirratt, who has been chief executive of the mobile firm since April 2015. She left Acxiom in January last year and has never been replaced.
It is not known whether there is a succession plan for James; former AOL director Christian Peck has been in charge of the UK business since 2012, although his LinkedIn profile has not been updated since 2007.
Founded in 2005, Verve Mobile’s clients include some of the world’s largest brands, such as McDonald’s, Mars Procter & Gamble, Mercedes-Benz, Nestle, Mini, L’Oreal and Mars.
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