Acxiom-owned LiveRamp, the US company which specialises in so-called “data onboarding” services, has recruited its first UK managing director as the firm expands into the British market.
Richard Foster joins the company from Intelligent Optimisations, where as commercial officer he played a key role in raising £5m of angel investment to build and launch a DSP in the UK. Prior to IO, he launched Krux and built the business into a major data management platform across multiple markets in Europe.
He has also held senior leadership roles with Truste, 24/7 Real Media and Audience Science, which he launched in Europe in 2005.
LiveRamp is designed to enable brands to use their CRM, sales, and third-party data in their choice of online marketing platforms and then measure the impact of marketing campaigns across online and offline sales channels.
In the newly created role, Foster will be responsible for establishing LiveRamp’s market presence in the UK and creating demand for LiveRamp Data Onboarding and LiveRamp Customer Link services, as well as forming key strategic partnerships.
Travis May, president and general manager at LiveRamp, said: “With his entrepreneurial background and experience leading global expansions for digital marketing companies, Richard will be crucial to shaping and developing the LiveRamp proposition within the UK market. We have seen a huge appetite for LiveRamp’s industry-leading Data Onboarding capabilities in the US and see Europe as a key strategic part of our future.”
Acxiom acquired LiveRamp in 2014 in a £184m ($310m) deal. Foster will also be working closely with Acxiom in Europe to maximise the potential of LiveRamp to its clients.
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