Twitter signs Acxiom for ad targeting

Twitter signs Acxiom for ad targeting.jpg 2Twitter is ramping up its advertising services by expanding an existing relationship with Acxiom, which will allow brand owners to select from 135 different audience categories to refine their targeting.
Acxiom’s new business team have been on a major winning streak of late; last week the firm signed a deal with Dennis Publishing, while in February it scooped the Facebook account. Other recent partnerships include Chinese social media site Weibo, and eBay.
As part of this deal, Acxiom will boost Twitter’s own customer data by offer segments such as behaviour, lifestage, demographics and household information, and span all industries, including financial services, retail, auto and consumer packaged goods.
The data giant is currently a marketing platform partner in Twitter’s “tailored audiences programme”, which launched last year, allowing advertisers to match their customer lists to users on Twitter. Marketers will be able to access the new services through the Twitter user interface on ads.twitter.com.
Acxiom group vice president of global partner development Dana Hayes Jr said: “We have seen tremendous results from clients who have used first party and Acxiom data, for targeting ad campaigns on Twitter.
“Behaviour targeting will offer another way for advertisers to have access to Acxiom data sets and scale, for precisely targeting customers and prospects on Twitter.”

Related stories
Acxiom nets Facebook data business
China’s Weibo signs Acxiom deal
Acxiom signs Data Agency deal
Acxiom secures $310m big data deal
Acxiom lands eBay big data business
Acxiom launch tackles big data fears
Acxiom plots consumer site roll out
Acxiom boosts finance division
Acxiom hires media man as UK boss

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field