Reporting directly to Acxiom UK & France managing director Christian Peck, Higgins will oversee all of Acxiom’s UK client business and take personal responsibility for financial services clients – including Santander, American Express, More Th>n and Axa-SunLife Direct. He will also lead new business services and sales across all industries.
During 23 years at Aon, Higgins ultimately ran the business’s European mergers and acquisitions team, covering corporates and the private equity.
His appointment is the latest in a series of initiatives at Acxiom UK, part of its strategy designed to showcase offline and digital data products to blue-chip companies across a range of key sectors.
Peck, who joined the company this time last year, said: “Jon’s appointment underlines our commitment to invest not only in our products but also great people. Jon has vast client management and sales experience that I’m sure will bring great value to our clients not only in the financial services sector he knows so well, but across all sectors.”
Higgins added: “It was becoming increasingly apparent to me that all companies, regardless of sector, have to up their game to stay connected and close to their customers across the growing mass of channels and devices. It was equally apparent that data is the enabler and Acxiom is a real leader in helping brands recognise, understand and engage their customers across every touchpoint.”
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