Whyte, who left in July 2011 after just two years – without a job to go to – was a dye-in-the-wool adman, having worked at McCann, Leo Burnett, GGT, and Leagas Delaney.
As vice-president and managing director, Peck will report directly to US-based Acxiom chief revenue officer Nada Stirratt, the former MySpace boss who joined in February. He will spearhead the entire Acxiom UK business, overseeing products, sales, delivery and all operations in the country.
He will also be responsible for driving marketing and data services revenue, focusing on innovation, programme development and client satisfaction while ensuring a consistent global product framework that aligns resources and reporting structures.
Peck started his career at WWAV (now Rapp) in 1997, and then joined Optimedia and Zed Media, where he stayed for four years. Spells at aQuantive and Microsoft followed, before he took up the role of vice-president of business operations, technology and products at AOL Europe, managing a team of more than 700. Last January, Peck joined Ad Pepper Media as managing director.
Stirratt said: “Christian’s appointment brings fresh thinking and digital perspective to our operations in the UK. His deep online media experience and strong relationships in the region will help advance our client-centric focus and product innovation, which are key drivers for Acxiom’s global growth strategy.”
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