Acxiom has signed a strategic partnership with data specialists The Data Agency to be the sole reseller of a suite of Acxiom data products for rental to the UK market.
Effective immediately, The Data Agency will take over the rental provision of Acxiom’s Lifestyle data products to include: Behaviour Bank, InfoBase Lifestyle Census as well as Personicx segmentation data and Charity Prospect Pool to provide direct mail, telemarketing and email rental files.
This agreement will allow Acxiom to deepen its efforts towards strategic developments to both existing products, such as its InfoBase national data asset and the AbiliTec customer recognition technology, and new digital and cross-platform solutions such as Audience Operating System.
Building on a long-term relationship, Acxiom assessed The Data Agency to be ideally suited as a strategic partner; ensuring marketers have access to the best data and results through a contemporary data rental model.
Acxiom UK managing director Christian Peck (pictured) said: “This deal reinforces Acxiom’s commitment to the data market. More than ever data is a critical asset to the marketer so we want to sharpen our focus on our strategic data, data management and digital solutions such as Audience Operating System. We have an excellent long-standing relationship with The Data Agency and we believe that they are the right partner to bring Acxiom’s data to the rental market.”
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