Described by the company as “a simpler, faster and smarter way of working”, the move sees some of the DM industry’s most well-known data services being rebranded, although the holding company will continue to be called REaD Group plc.
The company was founded in 1991 in Sevenoaks, Kent, initially specialising in business-to-consumer and business-to-business data suppression products, the Gone Away Suppression (GAS) File and The Bereavement Register.
Meta-morphix was set up in 2002 as a joint venture with Tri-Direct, although REaD Group took over full control in October 2008.
The company launched into the consumer and lifestyle data market a year later when it set up Scientia Data, which merged some of its operations with TRG Strata last year. Lead marketing arm Funnel and web portal Cloud 9 were also part of the group.
Now all the divisions will come under The Data Agency banner, operating out of its London Bridge office.
The management team includes chief executive Mark Roy (pictured), data director Charlie Lynn, managing director of solutions Rupert Tomalin, client services director Richard Anderson, managing director of data Dee Toomey, strategy director Dean Standing, managing director of resellers Luci Penn and operations director Simon Wright.
The official blurb reads: “A hot house of bona fide data geeks all under one roof, The Data Agency is a simpler, faster and smarter way of giving our clients what they need, when they need it.
“At The Data Agency we like to stay ahead of the curve. We’re always analysing past campaigns to make our next ones even better or are coming up with bright ideas and industry intelligence to keep our clients at the cutting edge of their fields.”
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