Data management consultancy and services firm The REaD Group has revealed the two winners which will share its £60,000 ‘charity data bursary’, designed to help third-sector organisations drive more revenue and loyalty from their supporter database.
Maggie’s Cancer Caring Centres – the network of drop-in centres which provides support to those affected by the disease – has scooped the ‘larger charity’ bursary of £50,000 worth of data management consulting and solutions.
Maggies was founded by and named after the late Maggie Keswick Jencks, who died of cancer in 1995. Like her husband, architectural writer and critic Charles Jencks, she believed in the ability of buildings to uplift people.
The buildings that house the centres have been designed by leading architects, including Frank Gehry, Zaha Hadid and Richard Rogers.
The ‘smaller charity’ data bursary of £10,000 worth of data management consulting and solutions has been awarded to LEPRA Health in Action, a medical development charity which works to restore health, hope and dignity to people affected by leprosy and other diseases of poverty.
Originally formed in 1924 with the aim “to rid the British Empire of leprosy”, its efforts are currently focused on India, Bangladesh and Guatemala where local teams work closely with the most disadvantaged people.
In total, 54 entries were received from charities across the UK, Northern Ireland and Scotland, following a call for entries unveiled in April.
Judges on the panel included Institute of Fundraising director of policy and communications Simon Morrison, REaD Group chief executive Mark Roy and former Macmillan Cancer Support head of supporter services and database marketing Glenn Cook, who is now head of group solutions at the REaD Group.
Mark Roy (pictured) said: “The level of entries this year was outstanding, which made it extremely tough for us judges. British charities lead the world when it comes to effective fundraising, however, current economic and environmental pressures mean that charities need to be even more efficient.
“As a company we are committed to helping marketers working in the voluntary sector to maximise their fundraising revenue and we look forward to doing just this with both our winners.”
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