REaD UK signs international deal

REaD UK and Meta-morphix have signed a deal with Deutsche Postadress and Postadress Global to help UK and international marketers boost their direct marketing campaigns.
The partnership gives UK marketers the capacity to audit, suppress, relocate and enhance their international data in 15 countries, including Germany, Austria, Italy, Belgium, Sweden, Denmark, Finland, Ireland and France via REaD UK.
REaD UK can also help British marketers looking to go further afield by offering address validation and deduplication for data from over 240 countries and territories worldwide.
Richard Anderson, business development director at REaD UK, said: “Our clients have an increasing need to expand the intelligence that they have deployed into their UK marketing data in their European operations. It has often been difficult to get a consistent service abroad, given the significant differences in capability and delivery from country to country. With our partnership with Deutsche Postadress we can now offer a seamless service to our clients, wherever their enhancement needs are.”
For international marketers wishing to process and enhance their UK databases prior to running incoming DM campaigns to the UK, Meta-morphix can offer a broad range of bureau services accessible across a variety of channels, including its automated processing solution, Inline.
Guy Smith, head of online at Meta-morphix, commented: “Through automation or fully serviced bureau services we have the technology and expertise to support international clients in the UK. We are looking forward to growing the international partnership with Deutsche Postadress.”
Christoph Scholze, international business manager for Deutsche Postadress, said of the partnership: “With The REaD Group we have found a strong and reliable partner in the UK. Together we are able to provide our UK clients with a holistic national and international data quality solution to enhance customer data and to ensure the availability of our client’s customers.”
Founded in 1991 by Mark Roy (pictured), REaD UK delivers B2B and B2C database marketing solutions to over 75 per cent of the UK’s direct mailers; the company is subsidiary of The REaD Group plc and is responsible for delivering the group’s data asset management offering.

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