Starcom chief joins Metametrics

Independent marketing analytics and performance measurement agency Metametrics has appointed former Starcom MediaVest associate director Sam Watts to the new role of head of marketing analytics.
Named as one of Campaign magazine’s “Faces to Watch” in 2010, Watts has accumulated a wealth of experience in media evaluation, having pioneered attribution in digital channels such PPC and online display.
At Starcom, he was responsible for the development and roll out of new approaches to the measurement of digital media globally, working with clients such as GSK, Heineken, Samsung and Honda.
Watts joins the growing team at Metametrics – including former Wunderman and Tangible Data chief Janet Snedden – and will lead the econometric modelling practice, blending expertise in both offline and online data to answer key marketing questions in the age of big data.
Metametrics director Tom Lloyd said: “As our growth continues, we are finding that our clients are looking for insight that crosses the traditional boundaries of above and below the line marketing and provides a genuine read on the impact of different investment channels. With Sam on board we will be accelerating the next generation of marketing evaluation systems that combine a market, media and customer analytics perspective.”
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