Data giant Acxiom has been awarded the European Interactive Digital Advertising Alliance (EDAA) Trust Seal from independent certification company ePrivacy, in recognition of its responsibility to the business community and consumers.
The EDAA allows businesses to complement existing legislation, while ensuring the online advertising industry continues to help Europe’s digital sector thrive and innovate.
The accreditation, awarded by the Certification Provider ePrivacy, recognises Acxiom’s compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising (OBA).
The move follows the appointment of Acxiom’s European privacy officer, Dr Sachiko Scheuing, to the role of co-chair of Fedma, the Federation of European Direct and Interactive Marketing Association in 2014.
Acxiom European managing director Ian James (pictured) said: “We pride ourselves on being the market leader in terms of data privacy and data-driven marketing. To be on the EDAA register and recognised by ePrivacy as fully compliant is a valuable endorsement and validation of our dedication to best practices.
“With the growing importance of privacy across Europe, this accreditation serves to highlight Acxiom’s continued stringent approach to data privacy, data protection and the high level of service we offer.”
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