Acxiom lures Starcom digital chief

Acxiom lures Starcom digital chiefAcxiom has raided media agency-land again to recruit Starcom MediaVest Group digital chief Ian James as European managing director, reporting directly to global chief revenue officer Nada Stirratt.
James will be responsible for all of Acxiom’s European operations, including the roll out of its big data solution, the Audience Operating System (AOS), to the region.
Combining on and offline opted-in customer data, AOS unites information from a wide range of sources, including first-party, transactional, digital, social, mobile and other audience information.
At Starcom – where he was chief digital officer EMEA – James oversaw client accounts including P&G, Samsung and Heineken. His previous roles include global head of digital at Bacardi, vice president of Aegis Media Global and group strategy director and MD at Chrysalis Mobile.
He is the second top executive plucked from the media industry; UK boss Christian Peck joined Acxiom in 2012 from Ad Pepper Media, having also had spells at Optimedia, Zed Media and Rapp.
Nada Stirratt said: “Ian’s appointment marks a significant step in developing Acxiom’s proposition across Europe as we look to cement and expand our offering around the world. His vast experience in leading and developing digital strategies for some of the world’s most recognizable brands will be instrumental to our growth and to ensuring we continue to deliver an exemplary level of innovation and service to our clients.”
“Starcom MediaVest and Acxiom both share a mutual vision for using data to help connect brands and consumers, something we’ve made real through our joint agreement around Audience Operating System last year. We think alike and work well together so it’s a real pleasure to welcome Ian to the Acxiom team from such a trusted and strategic partner.”

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  1. Starcom digital chief takes top European role at @AcxiomUK http://t.co/Bj4fyy9Tvj #directmarketing #digitalmarketing #data

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