Facebook brings in DunnHumby for major data push
Facebook has signed a deal with DunnHumby in the UK to build a major joint dataset in conjunction with its…
Acxiom
Epsilon recruits former Acxiom chief Dave Allen
Epsilon has drafted in former Acxiom European chief Dave Allen as international managing director as the US company continues to…
Acxiom hands marketing division to ex-US Navy man
Acxiom’s UK team has a new boss to report to following the rapid rise of Dennis Self to the role of president…
‘Biggest ever push’ for Xperia
Sony Ericsson is planning its “biggest marketing campaign ever” to back the Xperia Play phone, which launches on March 31….
Sony Ericsson revamps top team
Sony Ericsson has overhauled its senior marketing team as part of plans to build a strong market share in the…
Single view key to ‘push me, pull you’ era
When Naomi Klein released her anti-corporate manifesto No Logo in the first month of the 21st century, it heralded a…
Acxiom hires European CIO
Acxiom, the interactive marketing services company, has hired former Pearson and NatWest IT executive Lester Pulsford as European chief information…
Sony Ericsson calls in Acxiom
Sony Ericsson Mobile Communications has appointed Acxiom to boost its customer engagement strategy, as part of a global deal to…
Combat VAT rise without the Prozac
With recent reports predicting the rise to 20 per cent VAT – on top of increases in rail fares, petrol…
£6bn VAT bombshell to hit brands
UK households are facing a £6.2bn bombshell when VAT rises to 20 per cent in January, according to a report…