Acxiom’s UK team has a new boss to report to following the rapid rise of Dennis Self to the role of president and general manager of the global marketing services.
Self, a former Lieutenant Commander in the US Navy Supply Corps only joined the business in late 2013.
Since then he has already held several top roles within the company, including senior vice-president of delivery for marketings services, where he led the transformation and modernisation of Acxiom’s client delivery function, as well as chief information officer and senior vice-president of technical operations.
Over the 18 months, Acxiom has expanded its portfolio, including the purchase of LiveRamp; relaunched its email and cross-channel marketing business, Acxiom Impact; and signed several key agreements, including new contracts with Facebook, Twitter and the Chinese social media site Weibo; as well as multi-year renewals with three of its largest financial services clients.
Self has been charged with tapping into these areas to drive success and enhance client relationships.
Acxiom chief executive Scott Howe said: “Our marketing services business is key to Acxiom’s success in providing clients with the ability to manage data and turn it into meaningful insights.
“Dennis’ exceptional leadership skills, disciplined approach to operations and deep knowledge of the data industry make him a natural leader for the marketing services division as it continues to evolve and grow.”
Prior to Acxiom, Self served as the chief information officer for Gilead Sciences and Electronic Arts. Additionally, he held various leadership positions at HP and worked as a strategy consultant for Andersen Consulting, AT Kearney and Deloitte Consulting. He started his career in the US Navy Supply Corps, serving 13 years.
He will be based in Little Rock, Arkansas and report to Howe.
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