Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally completed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
personal data
Publicis eyes $5bn Epsilon as data gold rush continues
The data-driven marketing industry is set for yet another mega deal, following confirmation that Publicis is considering a bid for…
Top tourist attractions hit by 110m data theft attacks
London’s tourist attractions may be some of the most popular in the world with visitors but it seems they are…
Google ruling puts digital marketing industry on alert
Google might be the one licking its wounds after being hit by the first major fine under GDPR but the…
Industry calls for Brexit ‘Plan B’ as budget growth stalls
The marketing industry is calling on the Government to draw up a “Plan B” following Parliament’s rejection of the Brexit…
Industry fears mount over prospect of no-deal Brexit
The DMA has expressed its concerns over the Government’s decision to delay the Brexit deal vote in Parliament, insisting that…
Brands warned to tighten data security or face exodus
Most UK consumers claim they will walk away from businesses that fail to look after their personal data, with over…
Industry urged to back Brexit deal to secure data flows
Theresa May’s Brexit deal might be under fire from all sides but the UK’s tech and data industries are being…
Uber fined £900,000 over ‘complete disregard’ for data
Uber has been whacked with fines of more than £900,000 by UK and Dutch regulators for showing “complete disregard” for…
Online retailers face probe over personalised pricing
The Government is launching an investigation into how online retailers exploit personal data to charge consumers different prices for the…