Acxiom signs deal to add data services to Google Cloud
Acxiom has signed a global partnership with Google Cloud, which will see the IPG-owned firm’s marketing services – including customer…
Acxiom
Acxiom in deal to offer ‘hyper-personalisation at scale’
Acxiom has signed a strategic partnership with personalisation platform Boxever in a deal designed to strengthen to offer clients of…
IPG picks ‘geek’ Engelgau as Self exits Acxiom CEO job
IPG has handed the top role at Acxiom to self-confessed “engineering geek” Chad Engelgau in a move which sees him…
Acxiom backs GDPR solution to adtech’s data crisis
Data giant Acxiom has thrown its hat in the ring to try to find a solution to the adtech realtime…
IPG ties Acxiom and Cadreon for martech ‘revolution’
Interpublic Group is eyeing a major wedge of the martech market with the launch of a new “marketing intelligence engine”,…
Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally agreed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
LiveRamp plots expansion with launch of B2B division
LiveRamp, the company which rebranded from Acxiom Holdings following the sale of its marketing services business to IPG, is expanding…
IPG hails Acxiom deal as key driver for future growth
Interpublic Group claims the recent acquisition of Acxiom has given it a major competitive advantage and is already paying dividends…
Privacy group calls for probe of seven data companies
Just days after the Information Commissioner’s Office revealed it was planning to audit a number of UK data companies, Privacy…
Acxiom secures major new deal with Heathrow Airport
Acxiom has strengthened its relationship with Heathrow Airport by signing a multi-year extension to its current deal, expanding the provision…