Acxiom-owned LiveRamp has made two senior UK appointments following what it claims has been dramatic growth in demand for its so-called “data onboarding” platform.
LiveRamp is designed to enable brands to use their CRM, sales, and third-party data in their choice of online marketing platforms and then measure the impact of marketing campaigns across online and offline sales channels.
Graham Tricker joins as sales director, following 12 years in the mobile marketing industry. Tricker’s primary focus will be promoting LiveRamp’s onboarding services to the UK’s leading brands, while unlocking the value currently siloed in their CRM databases.
Tricker brings with him a wealth of experience licensing mobile marketing technology to brands and monetising ad-tech and channel partnerships.
Julien Escande also joins the team as UK sales manager, following a number of years as a management consultant, specialising in technology change management and target operating model design within the financial services industry.
Escande will be responsible for supporting Tricker in the continued expansion of LiveRamp within the UK market, as well as continuing to grow and shape the sales team in the region.
These appointments follow continued expansion for LiveRamp in the UK market, which has included the introduction of local teams for engineering, solutions architecture, business development and marketing.
A recent report regarding the potential ROI of the LiveRamp platform, claims that on average clients saw a 10% increase in efficiency of digital marketing budgets and a 5% sales lift through campaigns. LiveRamp attributes its 171% year-on-year growth, and continued expansion across all markets, to the ability to improve marketing efficiency.
LiveRamp UK managing director Richard Foster said: “The calibre of our appointments over the last few months is a testament to just how far LiveRamp has come, both here in Europe and in the US, I’m excited to see what the future holds as we continue to deliver our service to the world’s biggest brands.”
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