Publicis swoops for data giant LiveRamp in $2.2bn deal
Publicis Groupe has agreed to buy US data-driven marketing giant LiveRamp in a $2.2bn deal, as the French agency group…
LiveRamp
Daily Mail joins LiveRamp scheme following privacy row
The Daily Mail appears to have finally woken up to the need to adhere to privacy regulations, after signing up…
Tesco shops at LiveRamp to woo more CPG advertisers
Tesco, the UK’s biggest retailer, is aiming to bring in even more consumer packaged goods brands to its retail media…
Asda boosts retail media offer with data-driven channels
Asda is expanding its retail media proposition to offer brands access to first-party data activation capabilities on 10 million shoppers…
Clients get new insights as LiveRamp boosts Kantar deal
Brands which have signed up to the LiveRamp data collaboration platform are being offered enhanced shopper behavioural data following an…
Boots lifts retail media with LiveRamp and Criteo deal
Boots has signed up as the launch client for a new advertising platform being launched by data giant LiveRamp and…
Regit drives ‘permissioned’ data deal with LiveRamp
Regit, the UK’s major digital garage that helps motorists buy, sell and maintain their vehicles online, has signed up to…
LiveRamp faces privacy probe over ‘invasive profiling’
LiveRamp’s new adtech system – designed to fill the void when cookies are finally axed – undermines online privacy even…
LiveRamp signs $200m deal for ‘clean room’ specialist
LiveRamp is aiming to bolster its ability to offer global data collaboration at scale – across all clouds and walled…
Co-op brings in LiveRamp to enter retail media market
Co-op is aiming to carve out a slice of the predicted £21bn retail media market by signing a major deal…