Marketers jump into bed to build first-party data-sets
Marketers are increasingly joining forces with complementary partners to combine data from internal and external sources and unlock valuable insights…
LiveRamp
Cookie monster: UK marketers still napping on the job
They have had three years to get their act together yet three-quarters (73%) of UK marketers say they are still…
Marketers ‘can’t wait for third-party cookies to die’
Google may have given third-party cookies yet another stay of execution but for the vast majority of marketers their demise…
Carrefour embraces LiveRamp to cosy up to suppliers
French-owned retail giant Carrefour has expanded its global deal with LiveRamp to enable the company to build closer links with…
LiveRamp adtech system ‘achieves ROI of up to 340:1’
As marketers stress over how to replace third-party cookies and Apple’s advertising software, an independent study claims that brands which…
LiveRamp to boost eBay Classifieds in post-cookie era
eBay Classifieds Group UK, which encompasses Gumtree and Motors.co.uk, has signed a major deal with LiveRamp to implement its Authenticated…
Covid, Brexit and tech giants fuel sector triple whammy
The economic devastation of Covid-19 might be keeping marketers awake at night but it is also exacerbating long-term issues and,…
Game signs up to LiveRamp data partnership platform
High street and online video game retailer Game has signed a partnership with LiveRamp to deploy the company’s Safe Haven…
Do online publishers have answer to advertising crisis?
The impact of Covid-19 has been felt deeply across every industry in the UK – and adtech is no exception….
Carwow brings in LiveRamp for data-driven marketing
Online car buying comparison site Carwow has signed a data marketing deal with LiveRamp in an effort to give the…