LiveRamp signs deal to boost programmatic TV assault
LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is ratcheting up its…
LiveRamp
LiveRamp pays $150m for TV data firm with 25 staff
LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is boosting its adtech…
How brands and retailers can tie the knot with data
Brands versus retailers – it’s a battle that has rumbled on throughout the ages. The contest is more magnified now…
How to choose the right partner for second-party data
Companies struggle to know their customers. This is the harsh reality for all marketers. Achieving a full view of their…
LiveRamp plots expansion with launch of B2B division
LiveRamp, the company which rebranded from Acxiom Holdings following the sale of its marketing services business to IPG, is expanding…
Why brands are streaming to advanced TV advertising
The rise of on-demand streaming services has completely disrupted the television industry and the way in which content is consumed….
Why brands must get to grips with identity resolution
Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the…
Acxiom brand lives on as IPG completes £2.3bn deal
Interpublic Group has finally completed the $2.3bn (£1.7bn) acquisition of Acxiom’s Marketing Solutions business and has confirmed it will operate…
Omnicom links LiveRamp and Experian for data platform
Just days after IPG bought Acxiom, rival Omnicom Group is aiming to prove its own data-driven credentials with the launch…
LiveRamp makes senior hires as UK growth continues
Acxiom-owned LiveRamp has made two senior UK appointments following what it claims has been dramatic growth in demand for its…