Armadillo CRM secures MBO and targets 100% growth
Bath-based agency Armadillo CRM, which works with brands including McDonald’s, hotels.com and Disney, has undergone a management buy-out led by…
CRM
Asda agency shake-up to boost customer engagement
Asda’s chief customer officer Andy Murray has pledged to improve the way the retailer engages “with customers across channels, both physical…
Cut clutter before GDPR to build lasting relationships
Ask most people who’ve been with their partners for many years about the secret of their romantic success, and the…
UX and CRM chiefs big winners as firms splash cash
User experience professionals have seen their pay soar by nearly 50% over the past three years, pipping CRM bosses on…
Proximity triumphs as Ikea builds for expansion drive
Proximity London has beaten off DigitasLBi to scoop the Ikea Family business, bringing the curtain down on Lida’s seven-year relationship…
Brands face CRM meltdown as data boycott grows
Brands are being warned they face an unprecedented dearth of customer data unless they refocus on building mutually beneficial relationships,…
Wunderman takes another chunk of BT with digital win
Wunderman is understood to have calved out another chunk of BT business, following reports that the agency has picked up…
Iris hires ‘old guns’ to set up dedicated CRM division
Iris Worldwide has created DM agency-land’s “oldest gang in town” by hiring Mike Cornwell, Chris Whitson, Simon Spyer and Jason…
Hulbert and Haworth move up in Wunderman revamp
Just weeks after promoting Stephan Pretorius to UK group chief executive, Wunderman has picked another insider to run the London…
DMA Awards boosts equality as Glazer becomes chair
The DMA has reinforced its commitment to promoting equality across the direct marketing industry by signing up WACL president Kerry…