Shell appoints Accenture Interactive to CRM roster
Shell has boosted its roster of global CRM agencies by handing a major slice of digital work to Accenture Interactive….
CRM
Industry chiefs unite for ‘new breed of agency’ Klive
Three of the industry’s senior figures have joined forces to launch what they claim is a “new breed of agency”…
Armadillo appoints Silicon Valley advisor as non-exec
CRM agency Armadillo is continuing its drive for growth by appointing former Google and Amazon advisor Ann Hiatt as a…
Lida drafts in New York chief Goodman for top UK role
Lida has appointed the head of its New York operation Jonathan Goodman – the man once described as having the agency…
Unicef boosts engagement with CRM platform overhaul
Unicef UK has overhauled its CRM strategy by implementing a new bespoke platform to help transform its supporters experience by…
Metallica turns up volume on CRM with Salesforce deal
Further proof – if it were needed – that data is the new rock’n’roll has emerged after heavy metal band Metallica…
Armadillo hires Havas Helia chief for top strategy role
CRM agency Armadillo has appointed former Havas Helia planning director Fiona Craig as strategy director to spearhead client strategy and…
CRM systems no longer just exclusively for rich brands
At a time when customers are more empowered, businesses are under ever increasing pressure to deliver a consistent and seamless…
CRM systems ‘can boost charity income by 1,000%’
Charities which have embraced CRM systems are likely to have an income that is ten times higher than those who…
Mike Cornwell exits Iris CRM start-up after 8 months
Mike Cornwell, who was appointed executive director of Iris’ CRM start-up just eight months ago, has already left the agency,…