Proximity nets CRM task in Dixons Carphone turnaround
Dixons Carphone, the UK’s biggest electrical and mobile phone retailer, has appointed Proximity London to devise CRM strategies for its…
CRM
Wunderman grabs Centrica CRM brief in WPP triumph
Wunderman Thompson has emerged as the big winner from the Centrica global integrated account review after the agency helped WPP…
‘Unstoppable’ CRM market surges again to top $48bn
CRM – dismissed as a flash in the pan nearly 20 years ago – is continuing to prove the doubters…
Ogilvy bows out of British Gas account with carers blitz
Ogilvy UK has launched what is likely to be its swan song marketing campaign for Centrica-owned British Gas, which flags…
Salesforce splashes $16bn on data colossus Tableau
Salesforce is splashing the cash – a cool $15.7bn (£12.4bn) to be precise – to acquire “newish kid on the…
Škoda to hand dealers more control over CRM activity
Škoda dealerships will soon be launching their own data-driven personalised marketing campaigns after the VW-owned car marque reappointed technology-led marketing…
Industry urged to embrace climate change campaign
Direct, digital and data marketing firms are being implored to sign up to a new climate change initiative, designed to…
Salesforce customers fume over CRM outage blunder
Salesforce – one of the biggest suppliers of on-demand marketing software in the world – has been hit by a barrage…
Ethical retailer sees £700k boost from axing retargeting
Marketers who persist in using retargeting techniques – even though consumers hate to be chased around the Internet – need…
Ogilvy brings home the bacon with UK farming account
Ogilvy has been briefed to dig deep into its CRM and advertising experience to big up the work of the…