Harrods is being forced to hunt a new chief marketing and customer officer after Amanda Hill, who only joined 18 months ago, has decided to jack it all in and return to the US.
Hill was appointed in a major shake-up of the retailer’s marketing and digital teams amid plans to get closer to its well-healed customers via digital channels.
She joined from A&E Networks in New York – the broadcasting company which is a joint venture between Hearst Communications and Disney–ABC Television Group. While there, she served as chief marketing officer, overseeing marketing for all the networks and businesses in the US and abroad.
At the time of her appointment, Hill said: “Harrods is a brand steeped in 180 years of history, and in a culture of providing the best customer service and experience. The modern luxury customer is changing at a rapid pace and at Harrods there is a constant focus on remaining one step ahead of what our customers expect.
“I’m looking forward to working with my leadership team on developing a bold vision and direction for the Harrods brand, as well as working with teams across the business to ensure that Harrods retains and grows its position as the foremost luxury retailer in the world.”
Harrods has confirmed it will soon launch a search for a successor for Hill, who is to leave in November.
The remit for the role includes leading the overall brand strategy of the department store, overseeing all marketing, communications, visual merchandising, CRM, digital, personal shopping and media campaigns, and operations.
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